<b>Academic Credentials</b>

Ph.D. in Apparel Business and Economic Analysis

<b>Bio</b>

Jennifer Yang is an Assistant Professor of Fashion Merchandising and Marketing. She has many years of experience in teaching various business and fashion merchandising/marketing courses. Her research focuses on Consumer Behaviors in Fashion, Innovative Fashion Merchandising Strategies, and Interdisciplinary Pedagogical Research. She is the faculty liaison for the National Retail Federation.

<b>Teaching Areas</b>

Merchandise Planning and Analysis, Omni-channel Retailing, Fashion in the Global Marketplace, Promotion and Digital Marketing, Business Experience

<b>Research Interests</b>
<ul>
<li>Fashion Consumer Behaviors</li>
<li>Fashion Entrepreneurship</li>
<li>Pedagogy</li>
</ul>
<b>Publications</b>
<ul>
<li>Chen-Yu, J. &amp; Yang, J. (2020). Consumer characteristics as predictors of purchase intentions and willingness to pay a premium for men’s mass-customized apparel. Journal of Global Fashion Marketing, March 2, 2020. Retrievable from https://www.tandfonline.com/doi/full/10.1080/20932685.2020.1728702?scroll=top&amp;needAccess=true</li>
<li>Yoo, J., &amp; Yang, J. (2016). A Sociocultural-cognitive model of body-tanning behaviors. Clothing Cultures, 3(2), 129-141.</li>
<li>Bahng, Y., Yang, J., &amp; Reilly, A. (2016). Resources, barriers, and strategies for export marketing performance: A qualitative study in Hawai’i. Journal of Export Marketing, 1(1), 96-113.</li>
<li>Yang, J., Kincade, D., &amp; Chen-Yu, J. (2015). Types of apparel mass-customization and levels of modularity and variety. Clothing and Textiles Research Journal, 33(3), 199-212.</li>
<li>Bahng, Y., Kincade, D. H., &amp; Yang, J. (2013). U.S. college students’ apparel shopping orientation and brand/product preferences within the context of college major, Journal of Fashion Marketing and Management. 17(3), 367-384.</li>
</ul>