MU ALERT ISSUED

Marketing

 

NOVA Course & Title NOVA Credits MU Course & Title-Core Designation MU Credits
HRI 235 Marketing of Hospitality Services 3 MKT 900 Marketing Elective 3
MKT 100 Principles of Marketing 3 MKT 301 Principles of Marketing 3
MKT 120 Fundamentals of Fashion 3 AA 274 The Fashion Industry and Promotion 3
MKT 200 Consumers, Marketing & Society

3

MKT 900 Marketing Elective

3

MKT 201 Introduction to Marketing 3 MKT 301 Principles of Marketing

3

MKT 215 Sales and Marketing Management 3 MKT 900 Marketing Elective

 3

MKT 216 Retail Organization and Management 3 MKT 900 Marketing Elective

MKT 221 Public Relations 3 CMD 206 Introduction to Public Relations

 3

MKT 227 Merchandise Buying and Control

 3

MKT 900 Marketing Elective

 3

MKT 228 Promotion 3 MKT 900 Marketing Elective

 3

MKT 275 International Marketing

3

MKT 900 Marketing Elective

3

MKT 282 Principles of eCommerce

3

MKT 900 Marketing Elective

3

MKT 284 Social Media Marketing 3 MKT 900 Marketing Elective 3

NOTES:

  • MKT 900 is an unspecified elective that counts toward the 120 hours required for graduation. It does not, however, fulfill Marymount's Liberal Arts Core requirements.
  • Students pursuing a Bachelor of Business Administration (BBA) at Marymount must complete their "specialty" courses at Marymount. Specialty courses are generally 300/400-level courses that provide more in-depth knowledge than the BBA core courses that all Marymount Business students take. Consequently, for BBA students, many of the Marketing courses would be accepted at Marymount as unspecified elective courses. Students with significant coursework in Marketing may wish to pursue a Bachelor of Arts in Liberal Students instead of the BBA. In such cases, the Liberal Studies advisor, in consultation with the associate dean in the School of Business Administration, will evaluate a student's transcript to identify appropriate course equivalencies.
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