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Marketing

 

GMU Course & Title GMU Credits MU Course & Title-Core Designation MU Credits
MKTG 301 Principles of Marketing (equivalent to MKTG 303, students may not take both courses)

3

MKT 301 Principes of Marketing

3

MKTG 303 Principles of Marketing (equivalent to MKTG 301, students may not take both courses) 3 MKT 301 Principles of Marketing

3

MKTG 311 Sales Marketing 3 MKT 900 Marketing Elective

 3

MKTG 312 Consumer Behavior 3 MKT 900 Marketing Elective

MKTG 313 Integrated Marketing Communications 3 MKT 900 Marketing Elective

 3

MKTG 315 Internet Marketing

 3

MKT 900 Marketing Elective

 3

MKTG 332 Retailing and E-commerce Management 3 MKT 900 Marketing Elective 3
MKTG 333 Business to Business Marketing

3

MKT 900 Marketing Elective

3

MKTG 351 Marketing Research Techniques and Applications

3

MKT 900 Marketing Elective

3

NOTES:

  • MKT 900 is an unspecified elective that counts toward the 120 hours required for graduation. It does not, however, fulfill Marymount's Liberal Arts Core requirements.
  • Students pursuing a Bachelor of Business Administration (BBA) at Marymount must complete their "specialty" courses at Marymount. Specialty courses are generally 300/400-level courses that provide more in-depth knowledge than the BBA core courses that all Marymount Business students take. Consequently, for BBA students, many of the Marketing courses would be accepted at Marymount as unspecified elective courses. Students with significant coursework in Marketing may wish to pursue a Bachelor of Arts in Liberal Students instead of the BBA. In such cases, the Liberal Studies advisor, in consultation with the associate dean in the School of Business Administration, will evaluate a student's transcript to identify appropriate course equivalencies.
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