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Course Descriptions

GMD 102 Visual Communications and Design

This course provides an introduction to communication design theory and strategy. Students will learn techniques to incorporate principles and elements of design into digital visual communication. Students will develop an understanding of visual images, symbols, and messaging in art, photography, and digital media. Students will learn to apply these theories to design concepts and to analyze visual communications. The course will focus on the aesthetics of visual images and symbols for visual literacy. The cross-disciplinary nature of this course will foster understanding, innovation, and creativity in visual communication design. (3)

GMD 103 Adobe Photoshop

A hands-on introduction for new users to the main features and capabilities of Photoshop. (1)

GMD 104 Adobe Illustrator

A hands-on introduction for new users to the main features and capabilities of Illustrator. (1)

GMD 105 Video Editing

A hands-on introduction for new users to the basics of video editing. Use of video editing software will be covered. (1)

GMD 106 Motion Graphics

A hands-on introduction for new users to the basics of creating motion graphics. Use of motion graphics software will be covered. (1)

GMD 107 Media Techniques

Provides an opportunity for students to study emerging topics in communication media techniques and varies from semester to semester. Topics will include but are not limited to video lighting, video finishing techniques, and color printing. Repeatable course. (1)

GMD 200 Electronic Publishing

An introduction to the fundamentals of electronic publishing using Adobe Creative Suite software. Students integrate type and images to produce common business publications for print or use on the internet. (3)

GMD 202 Illustration I

An exploration of various illustrative techniques and technology for graphic application. Emphasis is on illustrative style and an introduction to digital illustration. Liberal Arts Core/University Requirements Designation: DSINQ. (3)

GMD 203 Digital Photography

An exploration of various photographic techniques and technology for graphic communications. Emphasis is on photographic style and an introduction to digital photography. (3)

GMD 205 Video Production: Promotional and Informational Communication

This course explores various techniques, digital technology, and equipment for video production. Students experience hands-on preproduction, production, and postproduction techniques. Students plan and produce promotional video presentations. The course focuses on real-world solutions to video public relations and marketing communications needs for businesses, nonprofits, organizations, and institutions. (3)

GMD 255 Typography

An introduction to the dynamics of digital typography for use in visual communication and design. Emphasis is on the historical evolution, typographic rules, letterform, and the application of type. Prerequisites: GMD 200 or permission of instructor. (3)

GMD 301 History of Graphic Design

A study of graphic design history from the invention of writing to the digital revolution. This course examines the innovation in semantic and syntactic aspects of visual communications. The impact of individual designers and stylistic approaches to visual communications will be covered. Prerequisite: EN 102. Liberal Arts Core/University Requirements Designation: WI. (3)

GMD 303 Illustration II

A continuation of GMD 202, this is an exploration of developing design relationships between text and illustration and intermediate computer techniques for graphic applications. Prerequisite: GMD 202 or permission of instructor. (3)

GMD 305 Publication Design

An intermediate study of the development and production of magazines, newspapers, and other serial and/or multipage publications. Emphasis is on narrative, consistency, structure, and clarity. The course covers information design issues and reinforces conceptual skills and integration of imagery and text. Prerequisites: GMD 200 and GMD 255. (3)

GMD 308 Web and Social Media Design

An introduction to the fundamentals of web and social media design and technology. Students write, design, and produce web and social media sites for organizations and promotions. Emphasis is placed on content, navigation, audience instructiveness, and design, including the effective use of copy, visuals, typography, color, and page layouts. Course activities focus primarily on the development of integrated organizational promotional web and social media sites. Working with internet service providers and computer programmers is also covered. Prerequisite: EN 102. (3)

GMD 360 Communication and Design Studio

The course allows students to apply learned theories and methods for communication and media design in a working communication and design studio. Students write, design, and produce projects, including branding, publications, and marketing and promotional campaigns for print, web, YouTube, and social media for NGOs, nonprofits, and Marymount departments, programs, and organizations. Students create graphics, photographs, illustrations, and video productions. Repeatable course for up to six (6) credits. Prerequisite: a grade of C or better in GMD 305 or GMD 308 or permission of the instructor. Liberal Arts Core/University Requirements Designation: DSINQ. (3)

GMD 360SL Communication and Design Studio

The course allows students to apply learned theories and methods for communication and media design in a working communication and design studio. Students write, design, and produce projects, including branding, publications, and marketing and promotional campaigns for print, web, YouTube, and social media for NGOs, nonprofits, and Marymount departments, programs, and organizations. Students create graphics, photographs, illustrations, and video productions. Repeatable course for up to six (6) credits. Prerequisite: a grade of C or better in GMD 305 and GMD 308 or permission of the instructor. Service Learning Designation: SL (approx. 20 hours of service). Liberal Arts Core/University Requirements Designation: DSINQ. (3)

GMD 400 Internship

Senior students may register for a field experience or an internship in a cooperating research or media communication agency in the Washington metropolitan area under the supervision of an instructor. Prerequisites: senior status and permission of the dean of the School of Design, Arts, and Humanities. Liberal Arts Core/University Requirements Designation: EXP. (3-6)

GMD 400SL Internship

Senior students may register for a field experience or an internship in a nonprofit organization or community-based service agency, or for a community-based research, scholarship, and creative activity, in the Washington metropolitan area or another location under the supervision of an instructor. Prerequisites: senior status and permission of the dean of the School of Design, Arts, and Humanities. Service Learning Designation: SL (approx. 20 hours of service). Liberal Arts Core/University Requirements Designation: EXP. (3-6)

GMD 404 Performance Media Lab

Enables students to explore the connections among the arts, humanities, science, and technology; create a product to illustrate their collaborative research and interdisciplinary study; and present their product to the community in a public forum. Prerequisite: junior/senior status within the communication or graphic and media design major or permission of instructor for non-majors. Evidence of completed upper-level research course project is recommended. (Also listed as IS 404.) Liberal Arts Core/University Requirements Designation: DSINQ. (3)

GMD 405 Portfolio

The fundamentals of preparing an entry-level online portfolio and the supporting social media for entry into the job market of communication and media design. Self-branding will be emphasized. Business cards, letterhead, and résumés will be created. Developing leads for employment and interviewing techniques will be covered. Prerequisites: senior status, including the completion of 36 credits in the communication or media design major. (1)

GMD 421 Project

An investigation of a selected topic in the major discipline. The project is intended to demonstrate the ability to conduct independent research and present the results as a communication and media design project with writing of commendable quality. Repeatable course for up to six (6) credits. Prerequisite: permission of the dean of the School of Design, Arts, and Humanities. (1-6)

GMD 433 Research

A student in this course will conduct collaborative research (scholarly work leading to new knowledge) under the direction of a faculty member. Repeatable course for up to six (6) credits. Prerequisite: application and approval of department chair. Liberal Arts Core/University Requirements Designation: EXP. (1-6)

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