The Marketing specialty equips you with the expertise needed in advertising and sales, as well as in such diverse areas as consumer behavior, marketing research, international marketing, and marketing management. Marymount’s location also provides students with opportunities to build relationships with marketing firms in the metro DC area. Graduates are prepared for careers in industries such as advertising, marketing communication, brand management, and marketing research.

Marketing Specialty Requirements

  • MKT 412 Marketing Research
  • MKT 416 Marketing Management
  • MKT 485 International Marketing
  • 2 courses from the following: MKT 204 Sustainable Marketing, MKT 305 Sport Marketing, MKT 310 Event Planning, MKT 313 Sales Skills and Strategies, MKT 319 Advertising and Integrated Marketing Communications, MKT 360 Consumer Behavior