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Faculty Spotlight

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Dr. Soumya Sivakumar
Director, Bachelor of Business Administration program; Assistant Professor of Marketing
Contact Information

(703) 284-4982

Academic Credentials

B.S., M.B.A., University of Bombay
Ph.D., Case Western Reserve University
Teaching Areas:
  • Principles of Marketing
  • Consumer Behavior
  • Marketing Research
  • Global Marketing
Research Interests:
  • Consumer post-purchase responses to satisfaction and dissatisfaction
  • Service recovery
  • Green marketing
  • Customer relationship management
  • Services marketing
With expertise in marketing and related topics including research, global marketing, and consumer behavior, Dr. Soumya Sivakumar has been a member of Marymount’s faculty since 2008. Her teaching portfolio at Marymount includes Principles of Marketing, Consumer Behavior, Marketing Research, and Global Marketing. Dr. Sivakumar has made presentations at annual conferences of the American Marketing Association on such topics as “Consumer responses to satisfaction and dissatisfaction” and “Problem Customers.”

Dr. Sivakumar’s research interests include consumer post-purchase responses to satisfaction and dissatisfaction, service recovery, green marketing, customer relationship management, and services marketing. Her recent publications include “Effectiveness of a Board Game in Fostering a Customer Relationship Orientation in Business Students,” Journal of Relationship Management, 2008 (Mummalaneni and Sivakumar).