Marymount University’s School of Business Administration (SBA) has been recognized with an American Graphic Design Award Certificate of Excellence from Graphic Design USA magazine for the branding and identity campaign developed for Maasai Made: The Kenya Project. The awards honor outstanding work across all media formats with entries from advertising agencies, graphic design firms, corporations, institutions, and more.
Marymount’s Maasai Made: The Kenya Project teamed Ginnefine Jalloh ’11, a Graphic Design major, with Business Administration majors to create a sustainable business model for the Lturoto Massai, a poor nomadic tribe in Kenya, to sell their hand-made beaded crafts. The SBA students developed the business model and marketing plan, while Jalloh, who took on the project as independent study, was tasked with developing the graphic materials.
She explains: “During the fall semester of my senior year, I created the Kenya Project portfolio of pieces that included the logo, print and e-mail materials, website design, and packaging. The team’s combined business plan and marketing efforts were so successful that we sold out of products at our sales events.”
Jalloh adds, “On a whim, I submitted the portfolio as an entry in the Graphic Design USA contest last spring and forgot about it. So, I was very surprised to get a recent announcement that I was a winner! I can’t tell you how reassuring and rewarding it is to be recognized in a national publication. I feel that all my work in school has already paid off, and that there are a lot more opportunities for the future.”
Professor Bridget Murphy, chair of MU’s Department of Graphic Design and Fine Arts, added her praise for Jalloh’s work, saying, “Ginnefine took the initiative to create inspiring design work which has been very successful. And, certainly, competing against commercial enterprises in a design competition and winning is significant!”
While Jalloh graduated in May 2011 along with a number of the other students who launched the Kenya Project, she is thrilled that it continues under the direction of James Ryerson, dean of the School of Business Administration and current SBA students. She says, “I’m proud that the marketing materials are still contributing to sales and providing some income for the Lturoto tribe.”