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New Fashion Design Book by Marymount Professor

Monday, February 14, 2011
Janice Greenberg Ellinwood, chair of Marymount's Department of Fashion Design and Fashion Merchandising, is author of the new book, Fashion by Design, published by Fairchild Books. The book, intended primarily as a college textbook for fashion students, provides a foundation for artistic decision-making. It covers all aspects of design theory from line and shape to texture, light, and color. Design principles of balance, emphasis, rhythm, and unity are also examined in detail. Projects outlined at the end of each chapter provide practice employing specific elements and principles.

With gorgeous illustrations of fashion, art, and architecture, Fashion by Design is an aesthetic treat, whether the reader is a budding designer or simply a fashion aficionado.

The theory presented in the book originated in the Bauhaus school of art, which draws from all forms of art, while integrating craft and technology. Profiles of designers enlarge upon the application of each design element and give insight into the designers’ artistic thinking and sources of inspiration. Historic designers featured include Madeleine Vionnet, Claire McCardell, Coco Chanel, Rudi Gernreich, Issey Miyake, Yves Saint Laurent, Gianni Versace, Valentino Garavani, Hubert de Givency, Elsa Schiaparelli, Madame Grès, Yohji Yamamoto, Jeanne Lanvin, and more. As Ellinwood explains, “They added beauty to our world, stimulated our intellect, and tantalized our creativity.”
 
The book also profiles current fashion designers, many of whom have been named Designer of the Year at Marymount University’s annual Portfolio in Motion student fashion show. They include Isabel Toledo, Michael Kors, Tommy Hilfiger, Ralph Rucci, and Oscar de la Renta.
 
For those delighted by fashion, Fashion by Design is a creative tool for developing a sophisticated eye and unique design sensibility.